When looking at the target audience that NHL sponsors are going

A great deal of the coverage surrounding Kanye West and Jimmy Kimmel recent twitter spat has focused on Kanye. Perhaps the most disappointing aspect of the whole saga is too many people write off West as a douche and look at his tweets and just think its more of the same. West tweets undoubtedly were over the top and he ackowledges as much in the subsequent interview with Kimmel.

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Cheap Jerseys free shipping Also sixteen of the thirty teams qualify for the playoffs each year creating more games to advertise at with more people watching because of the importance of the playoffs.These emerging alternate forms of advertising are looked at as an attractive new way to reach target audiences through different ways. The dasher board on the side of the wall draws people’s attention better than the rest of the old fashioned advertisements on the rest of the wall because it changes and also flashes interactive messages to fans therefore continuously drawing the attention of fans watching to see what it will say next. Also the new virtual ads on the glass behind the nets draws people’s attention because it is something new and therefore draws even the oldest hockey fans attention even though they are desensitized to the rest of the ads they are used to seeing on the boards for years.When looking at the target audience that NHL sponsors are going after these statistics are provided by the Pittsburgh Penguins, “The 25 34 year old age range is 57% more likely than the market average to have attended a game in the past year. Cheap Jerseys free shipping

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