Case Study

How Trendora Reduced RTOs by 35% and Scaled D2C Fulfillment with OrderzUp

Client Overview

Trendora is a fast-growing D2C fashion brand offering affordable, high-quality apparel to Gen Z and millennial customers across India. With a presence on Shopify, Amazon, and Flipkart, Trendora operates in a competitive eCommerce environment where delivery speed, accuracy, and cost-efficiency are critical to customer retention.

As the brand scaled to handle over 10,000 monthly orders, Trendora began facing operational bottlenecks that limited its growth. Manual order management, high Return to Origin (RTO) rates, and lack of centralized shipping visibility were eating into profit margins. Trendora needed a smarter, faster, and more reliable D2C logistics solution.

That’s when they turned to OrderzUp—an advanced order management and fulfillment automation platform tailored for modern D2C brands in India.

The Challenges

Before adopting OrderzUp, Trendora’s operations team juggled multiple courier panels, spreadsheets, and manual processes for shipping and tracking orders. This inefficient setup led to several key challenges:

High RTOs
Invalid addresses, undelivered packages, and failed delivery attempts contributed to an RTO rate of over 22%, resulting in revenue loss and poor customer experience.

Delays in Fulfillment
Processing multi-channel orders from Shopify, Flipkart, and Amazon required repetitive tasks, leading to delays in dispatch and missed SLAs.

Lack of Real-Time Insights
The team had no visibility into shipping status, delivery performance, or courier efficiency, making it hard to improve or optimize logistics decisions.

Operational Overload
With rising order volumes, Trendora’s operations team spent increasing time on manual tasks—without corresponding improvements in customer satisfaction or cost savings.

It was clear the brand needed a unified, tech-enabled solution to bring everything together under one platform.

The Solution: OrderzUp’s Unified Post-Purchase Stack

Trendora implemented OrderzUp as its central platform for order management, fulfillment automation, and post-purchase experience optimization. The onboarding process took just under a week, with support from OrderzUp’s customer success team.

Key Features Deployed:

• Multi-Channel Order Sync: Integrated Shopify, Flipkart, and Amazon into one dashboard

• Address Validation and Fraud Detection: Caught incomplete or risky orders before dispatch

• Real-Time Shipping Rate Comparison: Selected optimal carriers based on cost and delivery SLA

• Auto-Warehouse Assignment: Orders routed automatically to the nearest fulfillment center

• Logistics and Delivery Analytics: Dashboards tracking RTOs, carrier performance, delivery delays, and more

• Bulk Uploads and Automation Rules: Allowed faster processing during sale events and high-traffic days

These features replaced six separate tools Trendora was using, cutting tech clutter and streamlining workflows.

The Results: Data-Driven Growth and Real ROI

In just 60 days of using OrderzUp, Trendora experienced measurable improvements in both operational efficiency and customer satisfaction.

RTO Reduction
Trendora saw a 35% drop in Return to Origin rates by using address validation and order verification tools to flag high-risk orders before shipment.

Faster Fulfillment
The average order dispatch time was cut in half by automating carrier assignment and warehouse selection.

Cost Savings
By reducing failed deliveries, manual labor, and redundant logistics operations, Trendora saved approximately ₹40,000 per month in fulfillment overhead.

Enhanced Visibility
The operations team now has access to real-time insights into every step of the delivery process, including courier performance and exception handling.

Business Scalability
With fulfillment fully automated, Trendora expanded to three new cities without hiring additional operations staff, maintaining quality while scaling.

Client Testimonial

“OrderzUp has completely changed how we manage our operations. We no longer worry about RTOs or delays—everything runs on autopilot. Our team has more time to focus on growth, and our customers are happier than ever.”
— Riya Malhotra, Head of Operations, Trendora

SEO Benefits Achieved

Using OrderzUp’s automation-first order management system, Trendora improved not only logistics but also:

• Organic visibility for high-intent search terms like “fast delivery D2C fashion brand”

• Marketplace ratings due to improved delivery accuracy

• Lower return rates and improved customer retention

• Higher customer satisfaction from accurate ETAs and better shipping communication

These operational improvements contributed to stronger brand trust and better overall digital performance.

Conclusion: OrderzUp = Smart Growth for D2C Brands

OrderzUp proved to be more than just a logistics tool—it became a strategic growth partner. By automating key processes, enhancing visibility, and reducing RTOs, OrderzUp helped Trendora scale their brand efficiently without operational stress.

Whether you’re fulfilling 100 or 10,000 orders per day, OrderzUp helps you stay in control, optimize fulfillment, and build a superior post-purchase experience—critical for success in today’s D2C eCommerce world.