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In the booming world of Indian e-commerce, every rupee counts. Yet many D2C brands silently bleed profits due to one preventable issue—Return-to-Origin (RTO). The Silent Profit Killer RTOs happen when orders never reach the...

In the fast-paced world of e-commerce, even the smallest order error on Shopify can cause major headaches—delayed deliveries, frustrated customers, and costly Return-to-Origin (RTO) cases. For Indian D2C brands especially, RTO rates often exceed...