Free Shipping Eligibility
Free shipping is one of the most powerful incentives you can offer as a D2C brand, but it needs to be handled smartly to remain profitable. This article explains how...
Shipping Charges Breakdown
Understanding how shipping charges work is essential for any direct-to-consumer (D2C) brand in India. Whether you ship a few packages a week or hundreds a day, shipping costs directly affect...
Estimated Delivery Times Explained
Understanding the estimated delivery dates and what affects them. When customers place an order online, one of the first things they look for is the estimated delivery date. But what...
How to Track Your Order: Step-by-Step Guide
In today’s fast-paced e-commerce world, waiting for your package can be stressful. Thankfully, tracking your order has become easy and accurate. Whether you’re a regular online shopper or a first-time...
Why RTOs Are Killing D2C Profit Margins—and How to Stop Them
In the booming world of Indian e-commerce, every rupee counts. Yet many D2C brands silently bleed profits due to one preventable issue—Return-to-Origin (RTO). The Silent Profit Killer RTOs happen when...
Digital Transformation: How Direct Marketing has evolved in Canada during the Pandemic
The COVID-19 pandemic has changed people’s lives significantly, including the way businesses connect with their consumers. As consumer behavior changed...
Boosting the Financial Health of Low-Income Workers in Kenya Through a Holistic Banking Platform
Formal financial inclusion is high in Kenya and has consistently increased over the last few decades: 84% of adult Kenyans in 2021 (vs 27% in 2006) had...
Want to Learn AI: Here Are Google’s Free Generative AI Courses to Transform Your Skills!
If you have been following me, you might be aware that the CEO of Google DeepMind recently stated that we could see some form of Artificial General Intelligence...
Business decision guide for solopreneurs: Implications of time for productivity
If you have been following me, you might be aware that the CEO of Google DeepMind recently stated that we could see some form of Artificial General Intelligence...
Importance of conversion rate optimization (CRO) in digital marketing
If you have been following me, you might be aware that the CEO of Google DeepMind recently stated that we could see some form of Artificial General Intelligence...